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Strategy Quotes and Food for Thought

Dwight Eisenhower once said: “Plans are useless; planning is everything.” What did the former general and, later, president mean? What is the difference between “static” plans and “fluid” planning when it comes to strategy? Did he encourage fluidity and flexibility in the planning process?

Sun Tzu once he said: “Every battle is won before it is ever fought.” What did he mean? Did the famous ancient Chinese strategic advisor refer to meticulous preparation before even engaging in a battle?

Stephen Covey encourages us to “begin with the end in mind.” How is this similar to Sun Tzu’s advice? What does it mean to visualize the end results, the goals, and the objectives? Why is this mental rehearsal of the future technique encouraged? How does it pertain to strategy?