“Strategy” In One Sentence

Strategy is the art and science of winning. The word “strategy” comes from the Greek “strategos” which describes the military strategist or general on the battle field. Strategy means outsmarting the competition.

Strategy is the science and art of the fluid troop leader. Dwight D. Eisenhower once said that “[i]n preparing for battle, I have always found that plans are useless but planning is indispensable.”

“Strategy is about attaining and maintaining a position of advantage over adversaries through the successive exploitation of known or emergent possibilities rather than committing to any specific fixed plan designed at the outset.” (http://en.m.wikipedia.org/wiki/Strategy)

Henry Mintzberg refers to strategy as “a pattern in a stream of decisions” to contrast with a view of strategy as rigid, static plans. Max McKeown argues that “strategy is about shaping the future” and is the human attempt to get to “desirable ends with available means.”

If I were to summarize and define “strategy” in one sentence, I would say that “strategy” is the stewardship of “means” (people, resources, functions, capacities, skills, opportunities, capital, time) towards accomplishment of “ends” (goals, desired outcomes, visions, purposes).

Strategy deals with macro level thinking. It pertains to finding and employing necessary and available means towards reaching desired ends. How do you effectively and efficiently get from point A to point B?


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